BUILDING BRANDS.
GROWING SALES.
CONNECTING
CUSTOMERS.
With offices in Hong Kong, Indonesia and The Netherlands , Brand X is a leading Loyalty Partner with extensive experience globally creating, sourcing and supplying Retailers with desirable, practical and relevant loyalty concepts.
We work across the continents to bring consumers closer to brands and to build a brand bias and shopping habit that benefits Brands through by activating the purchase decision, encouraging trial or switching or deeper brand loyalty through connection.
ABOUT US
Brand X take the time to understand your brand story, goals and overall business objectives. As we develop ideas, we engage our efforts in what truly makes your brand different. We rely heavily on your vision because we know how important it is to you. It is our passion to offer products and concepts that can become a comprehensive part of any loyalty marketing campaign and build emotional connections to your brand.
With a detailed understanding of how we differ from market to market and what motivates Consumers and Retail in their environment, Brand X can provide a purpose built Loyalty solution that builds brands, grows sales and connects customers for all fast moving, high frequency Retail Grocery, Banking and FMCG businesses.
SERVICES
Our Path to Success
- Understand the Audience
- Create consistent ongoing shopper/customer dialogue
- Deliver innovation at Retail to the Audience
- Bring Value to Audience
Good Ideas. Great Understanding
- Brand – Understand what is most relevant about the Brand to consumers and shoppers
- Retailer – Understand the business context of the retailer, the equities of their brand and shopper context
- Shopper – Understand the values and the cultural context in which they live and shop, then apply that understanding to purchase motivation
Our Campaigns Are
- Grounded by insights
- Creatively inspiring
- Seamlessly consistent to your brand strategy
- Focusing on activation and targeted outcomes (trial, brand switching, volume increase, awareness, loyalty)
Creating Value for Retail
Increased Basket Size
Increased Trip Frequency
Category Growth
Margin Enhancement
Brand Differentiation
Innovation at Retail
Innovation in our field is about the discovery of new ways to inspire shopper needs and desires, or new ways to satisfy them. Bringing household brands at great prices is one way we differentiate. Ask us about our Brands Direct model to unlock a new path to big brands without inflated prices.
Beyond Things, We Create Feelings
When you give customers a positive, unexpected, authentic experience with your brand, they’ll not only remember it – they’ll talk about it. We can help you create these unique experiences and bring attention and love to your brand.
We believe that loyalty is precious. It must be earned, recognised and must be rewarded. We create loyalty marketing campaigns designed to change the way shoppers think, act and feel. Our campaigns help our clients build brand equity, achieve sustainable sales growth and to connect with loyal and new customers.
INSIGHTS
& NEWS
Pester Power
Many Parents will testify that they are the decision makers in the Supermarket. Sales results would present a different reality. We have many campaign results that can overwhelmingly demonstrate the power to move your sales results.
BUILDING A HABIT
Short Term Loyalty programs target a Retailers best customers. Running for a period between 14 and 20 weeks drives customers to collect by pushing more of their household budget through the Retailer to optimise their stamps collected. It is this stretching and goal focus that builds sales, loyalty and a shopping habit.
BRAND X UNDERSTANDS FAMILIES
People want to feel safe, rewarded, respected and they want to belong. A connected customer is a shopper that will spend more, giving agreater share of wallet to the retail brand that makes them feel “special”. Let Brand X show you the path to building loyalty.
BEYOND THINGS, CREATE FEELINGS
When you give customers a positive, unexpected, authentic experience with your brand, they’ll not only remember it — they’ll talk about it. Brand X can help you create these experiences, with data and customer intelligence guiding the eXperiential Strategy.
