When you give customers a positive, unexpected, authentic experience with your brand, they’ll not only remember it — they’ll talk about it. BrandX can help you create these experiences, with data and customer intelligence guiding the eXperiential Strategy. Our proven approach allows us to understand your customer and create “interruptions” that will be welcomed.
All too often categories are plagued by sameness. BrandX believes that you shouldn’t strive to be the same as your competitors, you should aim to be better. That’s why Innovation at Retail is a key element of our approach of creating “WOW” for shoppers so we create “POW” for the brand.
How does a Bank build brand loyalty by encouraging a Family cooking together? Notwithstanding the effect of Social Distancing during the pandemic, family time is more important than ever. Many families are turning to the old ways of playing board games and family recipe preparation at meal times.
Banks have the opportunity to recognise this and underline both their understanding of how Indonesian Families work and to encourage a break away from screen-time to activities that build new skills like planning, creativity and articulation of their ideas. Family secret recipes and Grandma’s decades of experience all are revealed when family activities are encouraged. A Bank Brand that identifies this as a part of the new normal, will add elements that focus on family time into their planned campaigns. This may be in the area of play – boardgames, events, sponsorship or in skills development/sharing – cooking sets, recipe books, competitions for acknowledgement. Marketers/Brand Managers in Banks indeed have the choice to follow their same playbook or to rewrite it. A choice to be the same or to be better.
BrandX can assist in concepts, planning and execution of promotions and promotional items.
Many Parents will testify that they are the decision makers in the Supermarket. Sales results would present a different reality. A classic example is the recent Disney Ooshies Campaign by Woolworths Supermarkets in Australia.
For Children and Adults alike tending to a collection can be both enjoyable and educational. Coins or stamps, for example, can spark an interest in geography, history and other cultures. It is this collectability that drives the urge to collect which can be harnessed by marketers. One is the way things form part of what psychologists call the “extended self”. As Russell Belk explained in his 1988 paperPossessions and the Extended Self: “We cannot hope to understand consumer behaviour without first gaining some understanding of the meanings that consumers attach to possessions. A key to understanding what possessions mean is recognising that, knowingly or unknowingly, intentionally or unintentionally, we regard our possessions as parts of ourselves.”
The excitement of Blind bags are highly conducive to marketers surging sales through the scarcity principle, which makes some selected toys ‘more valuable’. In the case of the Ooshies, there are 36 different toys produced in different quantities. Some are very rare including glitter and special finishes on versions of Elsa, Woody, Captain Marvel and The Mandalorian, for example. This can inspire strong fears of missing out in child peer groups, putting pressure on parents to secure missing toys.
School yard buzz combines with this collecting urge and builds into a wave of higher sales, brand switching and market share grabbing campaigns for Retailers.
